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驚悚的廣告總是能在視覺(jué)上先入為主，那些采用極端的甚至具有爭(zhēng)議性的創(chuàng)意廣告，同樣能引起受眾的關(guān)注，甚至比普通廣告得到更多的關(guān)注，以下是10條極具視覺(jué)沖擊力的驚悚廣告，如果你還沒(méi)做好心理準(zhǔn)備，我建議你不看為妙。 濟(jì)南設(shè)計(jì)公司
Jornal de Noticias: Like
贊助商為慶祝31屆波爾圖國(guó)際電影節(jié)打造的宣傳海報(bào)，極具視覺(jué)挑戰(zhàn)性。
“JN. Official Sponsor of the 31st OPorto International Film Festival.”
Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Rodrigo Burdman
Copywriter: Samir Mesquita
Photographer: On Shot Estúdio
Other credits: Retoucher: Eduardo Firmino.
Published: February 2011
Colombian Association of Arterial Hypertension
Without knowing you can be dying. High cholesterol injures your heart.
這是一則為哥倫比亞動(dòng)脈性高血壓聯(lián)盟制作的平面稿，想一想，你身邊那些最親密的人可能即將面臨死亡的威脅，你是否被嚇到了？
Advertising Agency: DDB Colombia
Creative Directors: Jaime Andrés Pulgarín, Maria Teresa Fernandez
Art Director: Daniel Calle
Copywriter: Daniel Rueda
Photographer:Tato Gómez
Production: ChicaMotora
Published: December 2007
ClickMovies.com.br
電影頻道
The best horror at your doorstep.
文案：最好的恐怖片其實(shí)就在你的前門(mén)。怎么樣？是不是令你毛骨悚然了呢？
Art Director: Marcelo Maia
Copywriter: Gustavo Barcellos
Courage India: Light up your lungs
在印度幾乎任何一家賣(mài)香煙的地方都有提供點(diǎn)煙的裝置，為了提醒人們吸煙對(duì)人體的危害，一款新型點(diǎn)煙器亮相了。它們是人的“肺”，鐵線(xiàn)圈就是點(diǎn)煙器，當(dāng)人們點(diǎn)煙的時(shí)候，就可以直觀(guān)的感受到香煙對(duì)肺造成的損傷。
Advertising Agency: Six Inches Communication, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Director: Rutul Mistry
Visualizer: Sachin Rane
Copywriter: Amogh Kate
Photographer: Nikhil Idurkar
Account Executive: Cheryl Britto
Released: January 2009
No Skito Repellent Spray: Buzz in the Bedroom, Attack of the Vein-Invaders, Mr Bumpfaces´s Barbeque
防蚊蟲(chóng)叮咬噴霧。畫(huà)面極具震撼力。
Buzz in the Bedroom.
NoSkito Mosquito spray presents a psychodrama to make your blood run cold. An innocent girl, her terror of mosquitoes and a sleepless night. Yet it could have been a harmless bedtime story. Because NoSkito insect repellent spray gives protection from biting insects for up to 8 hours.
Attack of the Vein-Invaders.
NoSkito repellent spray presents a blood bath of a thriller. A couple, their carefree picnic and an unexpected occurrence. Yet it could have been a love story with a happy ending. Because NoSkito insect repellent spray protects you from biting insects for up to 8 hours.
Mr Bumpfaces´s Barbeque.
NoSkito repellent spray presents a blood-curdling horror scenario. A man, his allergy to mosquito bites and his desperate battle. Yet the piglet could have played the starring role that night. Because NoSkito insect repellent spray protects you from biting insects for up to 8 hours.
Advertising Agency: GREY G2/Group, Düsseldorf, Germany
Creative Director: Jörn Sonnenberg
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Illustrators: Knut Zielenski, Reinhard Lörwald, Björn Frank
Published: July, 2010
Caribú Bitter
巧克力廣告：甜蜜的陰暗面
The dark side of sweetness.
Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
Published: January 2009
M-Net
南非電影頻道
Movies weren't made with ads in them. So, we'll never show them that way.
文案：電影不是被廣告制成的，所以我們的電影頻道也不會(huì)這樣植入廣告。
Advertising Agency: Ogilvy, Cape Town, South Africa
Art Directors: Robyn Bergmann, Katharine Davies, Anname Boshoff
Copywriters: Bridget Johnson, Bonginkosi Luvuno
Creative Director: Gerry Human
Photographers: Mike Lewis, Vernon Reed
Stylist: Deirdre Lister
Mettiamocilatesta.it: Don't cut a dream
不要扼殺夢(mèng)想。 創(chuàng)造力是一種可以將溝通變?yōu)閴?mèng)想的魔力，所以對(duì)想法的扼殺是絕對(duì)不能被允許的。
Creativity is that extra bit of magic that can turn communication into a dream.And there is no crisis that can justify the killing of a dream.
是一個(gè)網(wǎng)絡(luò)組織，反對(duì)在經(jīng)濟(jì)危機(jī)期間對(duì)廣告投放的減少。
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: December 2009
Clue: Blood
Clue. The game of murder mystery. Everyone's a suspect.
CLUE是一款提供犯罪線(xiàn)索和解謎的游戲，他們?cè)诠蚕词珠g中投放了一個(gè)洗手液裝置，裝滿(mǎn)了類(lèi)似血液的紅色洗手液，當(dāng)人們洗手的時(shí)候，就好像剛犯案的兇手一樣。文案:每個(gè)人都是嫌疑犯。
Advertising School: Humber College, Toronto, Canada
Art Directors / Copywriters: Jenny Luong, Jared Friedberg
TIERSCHUTZ BUND.E.V
這些些痛苦，如果加諸你身，你又是否能承受？所以，不要用動(dòng)物做實(shí)驗(yàn)，不要購(gòu)買(mǎi)皮草……其實(shí)普通消費(fèi)者可以做的也很多，只要有心。
Advertising Agency: Frese & Wolff, Oldenburg, Germany
Creative Director: Uwe Linthe, Ingo Steuber
Art Director: Thorsten Abeln
Graphic Designer: Alexander Wille
Photographer: Tim Thiel
Producer: Christof Schröter
時(shí)間:2012-05-13 13:35:33來(lái)源:{dede:field.source/} 作者: 點(diǎn)擊:次
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